London-based Wine Innovations Ltd, the inventors, founders and pioneers of ‘The Tulip’ pre-filled wine goblet, is now using industrial peristaltic filling machines from Flexicon Liquid Filling, part of the Watson-Marlow Pumps Group, on its latest filling lines. Having originally used volumetric filling equipment, the company, which is known for its appearance on the BBC’s Dragons’ Den television programme in 2009, is enjoying a vast array of benefits from its switch to Flexicon technology.